Keep checking back for all the new developments on our site.

New Management

Our feature brand Viv&Lou® is now under new management by the professional team of Vivid Impressions LLC of Myrtle Beach. The management team has over 85 years of combined retail and marketing experience to bring new life into this unique brand by expanding the product lines. The plan is to progressively restore its legacy with some of the well-loved favorites in 2026. Vivid Impressions is located inside Jamin Leather® right here in heart of Myrtle Beach where you shop most of the products available online. Wholesale customer can order online and pickup in store.

A Vivid Impressions website - Sill in the process of building the brand with new offerings and well-loved classics.

Mama Charlie Backpack Cute Mom Travel School Water Resistant Bag #M364VL-MAMA

SKU: M364VL-PK-MAMA

Celebrate motherhood in style with the Viv&Lou® Mama Charlie Backpack. Designed with a "Mama" outline print on durable water-resistant twill nylon, this backpack is perfect for busy moms, work, school, travel, daycare drop-offs, weekend getaways, and everyday errands. The spacious main compartment, front zip pocket, interior zipper pocket, and dual side pockets keep your essentials organized, while adjustable comfort-fit shoulder straps provide all-day carrying comfort. Add a monogram or decorative patch for a personalized touch that makes this backpack uniquely yours. Measuring 11" L x 5" W x 13" H, it combines everyday function with timeless style.

Featured Highlights

  • Mama outline design adds stylish personality to your everyday essentials.
  • Water-resistant twill nylon helps protect books, electronics, and daily necessities.
  • Spacious interior with multiple pockets keeps everything organized and easy to find.
  • Adjustable comfort-fit shoulder straps provide comfortable carrying throughout the day.
  • Perfect for moms, travel, work, school, daycare, shopping, and personalized gifts.

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Mama Charlie Backpack Cute Mom Travel School Water Resistant Bag #M364VL-MAMA

SKU: M364VL-PK-MAMA
Your Price (discounts appear in shopping cart):
Regular price $45.99
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Fast Turnaround 1-3 days on most personalization's

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Celebrate motherhood in style with the Viv&Lou® Mama Charlie Backpack. Designed with a "Mama" outline print on durable water-resistant twill nylon, this backpack is perfect for busy moms, work, school, travel, daycare drop-offs, weekend getaways, and everyday errands. The spacious main compartment, front zip pocket, interior zipper pocket, and dual side pockets keep your essentials organized, while adjustable comfort-fit shoulder straps provide all-day carrying comfort. Add a monogram or decorative patch for a personalized touch that makes this backpack uniquely yours. Measuring 11" L x 5" W x 13" H, it combines everyday function with timeless style.

Featured Highlights

  • Mama outline design adds stylish personality to your everyday essentials.
  • Water-resistant twill nylon helps protect books, electronics, and daily necessities.
  • Spacious interior with multiple pockets keeps everything organized and easy to find.
  • Adjustable comfort-fit shoulder straps provide comfortable carrying throughout the day.
  • Perfect for moms, travel, work, school, daycare, shopping, and personalized gifts.

100% Secure Payments: Your details are protected and safe with us.

Apple Pay
Diners Club
Discover
Google Pay
Mastercard
PayPal
Shop Pay
Visa

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